Are smaller achievements by center being over hyped while bigger achievements by state not so amplified

Hello readers,

If you would be following the news channels in the recent times, you would have come across the multi multi billionaire project being launched in the south western part of India.

Yes, its the project involving the full development of bullet trains from Ahmedabad in Gujarat to Mumbai in Maharashtra.

It would be costing India some thing over 1 lakh crore Indian rupee, 83 percent of which would be funded by Japan at an interest rate of 0.1 percent and payable in 50 years. The project would be completed with technical assistance from Japan.

Courtesy: Wikimedi.org

So, does India really need a super fast rail transportation system? That too at a time where the current rail transportation is seeing a misshaping every few days ? That too at a time where India is still struggling to uplift the people living below the poverty line? That too just to sever the upper middle class citizens because only they can afford the cost of travel? I guess the answer is a no. 

The center government is clearly trying to work upon the upper floors without much caring about the base of the building. Would such a system last long?

It's good that the center is trying to make emphasis on making the nation technological more sound. But would that do any good? It would just make the rich people more richer and the poor people more poorer. No doubt that technology is important but is of no good if basic fundamental requirements of citizens are not fulfilled.

Courtesy: Flickr.com

The central government might be receiving great applause because of the multi billion project it is going to take off. The media and news channels get enough spicy elements from this to display to the people. 

But the media finds nothing so important of what is being done by the state government by a different political part. 

A state government is building well maintained low cost clinics for the people in the state, which would provide people with almost free medical services.

Isn't this an act of strengthening the base of the building instead of the upper floors? But why aren't the media house publicizing it enough? Why it is not being treated at an equal platform as the bullet train project?

Aren't the central government and media houses trying to play with minds of people through psychological tricks of showing themselves doing great and superior endeavors?

I am not a follower of any party or government, the views are personal and not meant to hurt sentiments of any person. Comment to share your views.

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Appreciation Is All It Needs

Hey.

Have you been ever been worried about certain people who are not doing something that you expect them to do? You must have experienced this sometime in your life.

I can definitely give you some concrete psychological reasons as to why this is happening and how to turn the table in your favor.

Okay, so when a certain incident happens you can handle it in two broad ways; one being the positive way and other being the negative way. Yes, yes there is a psychology behind everything.

Take for example, you wish to teach your students in the class a certain set of rules to be maintained in the class.

So, you have taught the rules to the students. 

And then you check regularly how well are they following the rules.

Courtesy: www.army.mil

So, one would punish the student or warn when the rules are not followed. And it is hoped that with the punished thing around the students, the things would change and students would obey the rules in the class.

But, it is not the best way to make the students follow the rules or for the fact anything.

The ideal way is, to appreciate the student when he or she follows the rule. May be all the rules haven't been followed but even if one rule is followed appreciate that with something like a chocolate or claps in front of the class.

This minor change of appreciating good and not cursing for the bad can produce great results. 

This fundamental psychological principle can be applied to various sectors.

Share your views in the comments.

A billionaire company owned by Monk

A ten thousand crores profitable Indian company, the Patanjali. The company is mainly owned in terms of shares and stakes by two people, who are basically monks in layman's language, the two persons live a modest life, no family to look after, wearing bare minimum clothes required to cover the body, inspiring people to do yoga and most importantly making India bend towards Ayurvedic, herbal and traditional products instead of the products sold by foreign companies in India. Sounds all good till here, patriotism at its best and I am no employ of a foreign company who would display irrational views about the company.

I would try to highlight the possible psychology being used behind the growing market of the company.

Courtesy: Wikipedia 

Firstly, it is a great thing that the company is doing and their mission seems very cool and patriotic. They clearly want no foreign company to sell their products in India. Patanjali wants only Indian made Indian company's product to be sold in India. But slowly, over the years, they have started overdoing work towards their mission. Because of this, even Indian based companies who are completely settled in India and are selling products to Indians, are finding hard to compete with the Patanjali.

Now, coming to the psychological tricks that Patanjali is using here; they use words like " herbal", " Ayurvedic", " Traditional ", "Pure"," Indian" along with the products they sell. What this does is, it makes people more attracted towards their products by the medium of patriotism. An example to make you understand this thing even better, it is the same way companies use "sexy" models around cars to make a statement that even theirs cars are sexy. 

The other psychological trick used is the concept of familiarity. Being law abiding citizens of the country every person is very familiar with words like traditional, Indian, Ayurvedic and we often cling to things related or associated with them. Patanjali is using this familiarity and people's previous exposures to these words to reach every house in India.

Also, in its advertisements the company urges every citizen  to use its product for the sake of being truthful citizens of the country, which is a great way of advertising as people would love to use and be associated with such a company which talks about and makes them more indulged with their own country.

Also, another psychological trick used is the principle of attraction and first impression. People of a country like being called truthful citizens. And Patanjali created its first impression on the people by calling themselves as a company made in India for the Indian people to serves the country. Thus people get easily impressed to buy their products.

The usage of these words attract a lot of people and also their patriotic feelings. This is a really good way to advertise the company and make themselves an every house product.

Patanjali presently is a big brand even in the smallest of the grocery shops even in the distant parts of the country. They sell everything from food products, to cosmetic products, to consumable water and are planning to sell clothes in near future.

The marketing strategy opted by the company is amazing as they are hitting to that part of our internal system called " patriotism" that no one can say no to. Full marks to the strategy the employ to advertise themselves.

I personally feel, it's a good thing what Patanjali is doing, but their entire motive can be questioned by the fact that their products are expensive and thus available to only upper middle class, and though they are making a profit of ten thousand crores annually, the prices of the products haven't lured down.

Giving a little more insinght of the company; Patanjali sells products made mainly from nature and they wish to provide people purest of the products. Apart from selling products Pantanjali has various health and educational institutions which are helping people live a better life. 

Courtesy: Wikipedia 

A 11 year old company is surely giving competitions to top brands, which is good in a way as even other companies would strive to deliver even better products.

Please note these views are personal and may differ from person to person. Do comment to share your opinions. 

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Why Good People turn into Bad ones ?

Have you ever found the most sorted person doing something really nasty, something that doesn't suit their regular sorted personality, something surprising even your live vision of what it has seen?

There is a concrete, sound psychology happening behind this thing. It's called the " power of context ". The context can test the better of even the good people.

By context I mean the situation the person is subjected to; the situation which makes the good person to do evil things.

Here is an example of the same; consider this image. And identify the middle image.

In the first figure, you would say the middle figure between A and C is the alphabet B. While, looking at the second figure, you would say it is the number 3 which is between 1 and 2. But let me tell you the middle figure is the same in both the cases.

This is the power of context.

This psychology is very well used in the advertisement world. You would have wondered why there are attractive looking girls/boys around car advertisements. There is a reason for this, as people find the girl/boy around the car, very attractive, they tend to associate the car with the same values, they would see the car also attractive. This is a fantastic use of the power of context.

Courtesy: Pexels.com

There is an famous, controversial yet powerful experiment which would make you believe in me a little more.

In this experiment, ordinary people were chosen to stay in jail like environment. Some people were made prisoners and others were made the jail police officials. All of them being normal people but exposed to a different people. Soon, the people who were in the role of jail police, started to behave like how actual strict police behaves with the prisoners, they started hurting the prisoners, even though they knew that they were normal innocent people.

So, this is the Power of Context. Made you think a little?

Share your views in the comments.

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Lijjat papad - An epidemic that started with seven women, now reaches the world

Before most of the readers search for what papad means, here is it's description. Papad is an Indian dish that is commonly eaten with meals, though playing a supporting role in the whole course of meal, this crunchy dish has it's role to play in the taste buds of the people. Papad originated from south India and is now consumed in most parts of India and is reaching out to food lovers outside India as well.

Lijjat Papad has a different story to tell to the world, being tagged under the company name of Shri Mahila Griha Udgog Lijjat Papad, this company serves as a source of inspiration to all those who wish to break the barriers, grow and make a better world for themselves and their families.

The company's aim is to empower women and they fulfill this by giving jobs to women in need of it. The company has mostly women working in their various departments. The company initially started off with a loan of Indian Rupee 80 in the year 1959, now has a turnover of billions and reaches every Indian household.

Courtesy: flickr.com

The company started by seven women often called as sisters, now gives employment to over 40,000 women. Those seven women wanted to capitalize on a skill that is present in every women in Indian household, that is cooking and use that skill to built an environment for them which would be full of respect and gratitude. And they succeeded in doing that, initially getting orders from just few nearby houses, now have orders from far off countries, how big an achievement is that.

The company now has 81 branches all over India. An initiative by seven women then, now is an epidemic. The company uses high quality ingredients for making papads, some of which also comes from Afghanistan. The papad that are made in all branches have an amazing uniformity in taste and size.

There are various women who work at Lijjat, but not exactly in the company premises but at their homes. Everyday, a bus goes around to pick up these women, the bus takes them to the Lijjat office, there they are given their dough for the day. The women would use this dough to make papads at their homes. Next day the same bus picks the women again, this time the women deposit the papads they have made and they get paid for it, also they get the dough for the day and the process repeats and has done wonders to the household of these women, it has supported them financially as well as given them a legitimate living of their own without depending on anyone else. These women are initially given equipments to make papad from the dough so that the size remains uniform throughout. Also, there are frequent checks that are carried by the Lijjat authority in the houses of these women to ensure that hygiene levels are maintained.

At Lijjat, women are also regularly given education in various disciplines to make them even more equipped with the knowledge of the world.

Amazing story, isn't it? So, everytime you feel that you cannot make a change in the society, remember this story. Keep inspiring and keep spreading love.

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Elon Musk, Inspiration for All

Elon Musk, with a present worth of 20.9 Billion dollar, is one of the most influential and inspiring person in the world. His life is a source of great motivation for all those who dream big and who wish to leave their impact on the world. 

Courtesy: wikimedia.org 

This ever smiling man has seen a lot of hardships in his life but his desires to reach to his dreams always kept him on the top.

In this school life he was bullied by his seniors, once he was so brutally beaten up by them that he went unconscious. Little did they know that they had thrashed a future billionaire.

There are many people who aspire to take admission into Stanford University, but then there was Elon Musk who left Stanford just after 2 days of taking admission. He always had an inclination towards computers and programming and had made a video game named Blastar. He made this game at the age of 12, when most of us are asking for pocket money from our parents, Elon had sold this game for $500, quiet an achievement for a 12 year old.

The next big thing after dropping out of Stanford was utilizing the evolving and the very sought after technology, the Internet. He created a $307 million worth company named Zip2 which helped people get excess to online newspapers and maps. After selling Zip2, Elon finally created today's one of the crucial online payment company, the PayPal. It was originally known as X.com. It was Elon's first company to have a worth in Billions.

                                                                                                                                                                                                                             Courtesy: wikimedia.org

Paypal was eventually taken over by eBay. After a series of creating companies and selling it, Elon founded the Tesla Motor. The aim of this company was to create cars that run on one of the renewable energy resources, the solar energy. The world witnessed Elon Musk's inclination towards solar energy and creating a pollution free world, when he became part of the company named SolarCity. Elon desires to make solar energy more efficient and with his incredible research ability he surely would do that.

                                                                                                                                                                                                                             Courtesy: wikimedia.org

Elon was not behind in creating a space dedicated company, the SpaceX, when he learnt about the huge cost of space rockets and having a will to reduce its cost. There were several challenging situations that Elon faced, but he kept pushing hard to successfully send his rocket into space after 2 unsuccessful launches. It would have been so tough for him, as he was investing his own money for creating and launching these rockets. His determination certainly won.

                                                                                                                                                                                                                         Courtesy: static.pexels.com

Elon Musk has also shown interest towards superspeedy transportation, the Hyperloop. He has allowed any company to use his technology for Hyperloop, all for free, such is his desire to make an impact on the world.

With all that happening in his professional life, his private life wasn't too easy going either, it was full of ups and downs, he is married thrice and has 5 children. With all those twists, Elon finds time to put into all his three technologies, the SpaceX, the Tesla Motors and the Hyperloop. One can surely take time management lessons from him.

Even in his mid 40's, Elon keeps inspiring us and keeps filling us up with the thrill for technology.

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Something Fishy for Chicken Lovers

Hello Dear Chicken Lovers.

Chicken is something that tops the list of most flesh eating humans (being sarcastic), A secret..!! I am a vegetarian and I support veggies anytime.

Anyways, coming to the point, according to a recent study, your delicious, mouth watering and figure licking chicken isn't that good for your health. Most of you would be doubting my statement.

Well, the recent study at Bhabha Atomic Research Center shows that chicken can be very harmful to consume as it can cause food poisoning. 

Frightened out of your wits? Don't worry, Only the ready to cook chicken and the chicken that is stored in raw form well above the freezing point, serves as a source of food poisoning for you.

Courtesy: wikimedia.org

These types of chickens are generally polluted by a bacteria named Salmonella. This bacteria is also responsible for causing typhoid fever, enteric fever and gastroenteritis.

The study was carried out on 87 samples of chicken of which more than 50% of chickens had this harmful bacteria ready to grab you.

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