Have you ever found the most sorted person doing something really nasty, something that doesn't suit their regular sorted personality, something surprising even your live vision of what it has seen?
There is a concrete, sound psychology happening behind this thing. It's called the " power of context ". The context can test the better of even the good people.
By context I mean the situation the person is subjected to; the situation which makes the good person to do evil things.
Here is an example of the same; consider this image. And identify the middle image.
In the first figure, you would say the middle figure between A and C is the alphabet B. While, looking at the second figure, you would say it is the number 3 which is between 1 and 2. But let me tell you the middle figure is the same in both the cases.
This is the power of context.
This psychology is very well used in the advertisement world. You would have wondered why there are attractive looking girls/boys around car advertisements. There is a reason for this, as people find the girl/boy around the car, very attractive, they tend to associate the car with the same values, they would see the car also attractive. This is a fantastic use of the power of context.
Courtesy: Pexels.com
There is an famous, controversial yet powerful experiment which would make you believe in me a little more.
In this experiment, ordinary people were chosen to stay in jail like environment. Some people were made prisoners and others were made the jail police officials. All of them being normal people but exposed to a different people. Soon, the people who were in the role of jail police, started to behave like how actual strict police behaves with the prisoners, they started hurting the prisoners, even though they knew that they were normal innocent people.
So, this is the Power of Context. Made you think a little?
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